About TurkCoach

TurkCoach team in modern office space

Our Story

From vision to becoming Turkey's premier business coaching company

The beginning of TurkCoach

A Journey of Transformation

TurkCoach began in 2010 when three seasoned business professionals – Kemal Yilmaz, Aylin Demir, and Marcus Reynolds – identified a critical gap in Turkey's rapidly evolving business landscape: the need for specialized coaching that combines global best practices with deep local market understanding.

Starting with a small office in Istanbul and just two clients, our founding team committed to a vision of transforming Turkish businesses through personalized, results-driven coaching. What set us apart from the beginning was our practical approach – we weren't just consultants with theoretical knowledge, but experienced business leaders who had navigated the unique challenges of the Turkish market firsthand.

As word spread about our effective methodology and measurable results, our client base expanded rapidly. By 2014, we had opened our Antalya office to better serve Turkey's southern business community, particularly focusing on the tourism and hospitality sectors that drive the region's economy. In 2017, we launched our specialized corporate transformation program for larger enterprises, marking our evolution from primarily serving entrepreneurs to working with established organizations seeking revitalization.

The 2020 pandemic presented unique challenges that tested our adaptability. We quickly pivoted to virtual coaching services, which unexpectedly accelerated our growth by eliminating geographic limitations. Today, TurkCoach operates from offices in Antalya, Istanbul, and Izmir, with a team of 14 certified coaches serving clients throughout Turkey and internationally.

Throughout our growth, we've maintained our founding principles: personalized attention, practical strategies, and measurable outcomes. We're proud to have helped over 500 businesses transform their operations, leadership, and results – and we're just getting started.

Our Mission & Values

Guiding principles that drive our approach to business coaching

Our Mission

To transform Turkish businesses by developing entrepreneurial mindsets, strategic thinking, and effective leadership, enabling sustainable growth and international competitiveness.

Practical Excellence

We deliver coaching that translates into real-world business results, not just theoretical frameworks. Every strategy and technique we share has been tested and proven effective in the Turkish business context.

Cultural Intelligence

We blend global business principles with deep understanding of local business culture, creating approaches that work specifically in the Turkish market while preparing businesses for international engagement.

Measurable Impact

We commit to tangible, quantifiable outcomes for every client. Our success is measured not by hours spent coaching, but by the meaningful business metrics that improve as a result.

Continuous Growth

We model the mindset we promote – constantly learning, evolving our methods, and challenging our assumptions to ensure our coaching remains cutting-edge and effective.

Ethical Leadership

We uphold the highest standards of integrity and professionalism, promoting responsible business practices that create sustainable value for all stakeholders.

Empowering Independence

Our ultimate goal is to develop self-sufficient leaders and organizations that can thrive without ongoing coaching, not to create dependency on our services.

Meet Our Expert Team

Experienced business coaches dedicated to your success

Kemal Yilmaz - Founder & Lead Coach

Kemal Yilmaz

Founder & Lead Coach

With over 25 years of executive experience in multinational corporations, Kemal specializes in strategic leadership coaching and business transformation. Before founding TurkCoach, he served as CEO of a major Turkish manufacturing company and led its successful international expansion.

MBA from INSEAD, ICF Master Certified Coach

Aylin Demir - Co-Founder & Innovation Specialist

Aylin Demir

Co-Founder & Innovation Specialist

Aylin brings 18 years of expertise in business innovation and entrepreneurship development. Her coaching focuses on helping established businesses reimagine their products, services, and business models to stay competitive in rapidly evolving markets.

PhD in Business Innovation, Stanford University

Marcus Reynolds - International Markets Coach

Marcus Reynolds

International Markets Coach

British-Turkish Marcus specializes in helping Turkish businesses expand internationally. With experience across European and Middle Eastern markets, he guides clients through the complexities of cross-cultural business development, international regulations, and global partnerships.

MSc International Business, London School of Economics

Zeynep Kaya - Leadership Development Coach

Zeynep Kaya

Leadership Development Coach

Zeynep specializes in developing next-generation leaders in Turkish businesses. Her coaching methodology focuses on emotional intelligence, strategic decision-making, and creating inclusive team cultures. She has a particular expertise in helping family businesses navigate leadership transitions.

Executive MBA, Boğaziçi University, Certified Leadership Coach

Our Achievements

Milestones that showcase our impact and expertise

TurkCoach achievement celebration
500+

Businesses Transformed

We've successfully coached over 500 Turkish businesses across multiple industries, from startups to established corporations.

94%

Client Satisfaction

Our continuous feedback system shows exceptional client satisfaction rates, with 94% of clients reporting significant business improvements.

14

Certified Coaches

Our team has grown to 14 certified coaches, each bringing specialized expertise and maintaining the highest professional standards.

3

Major Offices

Strategic expansion to Istanbul, Antalya, and Izmir allows us to serve businesses throughout Turkey's key commercial regions.

35%

Average Revenue Growth

Our clients experience an average of 35% revenue growth within the first year of implementing our coaching strategies.

What Our Clients Say

Success stories from business leaders we've worked with

"TurkCoach transformed not just my business strategies but my entire approach to leadership. Their coaching helped me navigate a critical expansion phase that doubled our company size while maintaining our core values and culture. The ROI on their services has been exceptional – we've seen 47% growth in just 18 months."

Emre Ozturk - CEO, TechVision Istanbul

Emre Ozturk

CEO, TechVision Istanbul

"As an international entrepreneur establishing a business in Turkey, I faced numerous cultural and regulatory challenges. TurkCoach provided invaluable guidance that helped me avoid costly mistakes and build authentic relationships with Turkish partners. Their cultural intelligence and practical approach made all the difference to our success."

Sarah Johnson - Founder, Global Connect Services

Sarah Johnson

Founder, Global Connect Services

"Our third-generation family business was struggling with outdated processes and declining market share. TurkCoach helped us modernize our operations while preserving our heritage and craftsmanship values. They facilitated difficult conversations about succession and helped us implement changes that have revitalized our company for the next generation."

Ahmet Demir - Owner, Demir Furniture Group

Ahmet Demir

Owner, Demir Furniture Group

Ready to Transform Your Business?

Schedule a complimentary consultation to discuss your business goals and how our coaching can help you achieve them.

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